Almost everyone who has graduated from high school can write...right? And because they can write, many small business people believe they should save some money by writing their own web content, marketing materials or press releases. But unless they are specifically educated in these areas, it is likely the image they present will not reflect their professionalism in their true field.

Let's look at this scenario: Mary has taken a class on building birdhouses. She is very good at building birdhouses. She and her husband decide they would like to have a new home, but want to save money. Mary decides that since she can use nails and wood to build a structure, she will attempt to build their new home.

Good luck to them, right?

Think of your written materials as a safe, beautiful home. Both require blueprints, a strong foundation, and detailed execution. Many elements of construction are unknown and imperceptible to the lay person. Professionals with experience and education are necessary to make it work.

If your company must have a polished, professional image and a solid foundation, it is clear which path you must take. Let The Write Agency "pour the cement and build the house."

Request a quote for your writing needs.


Editing

OK, let's say you have "good" writing skills and have already written a marketing piece. Who will edit it for you? Your secretary? Uncle Charlie? Having an employee or friend analyze your writing is a big mistake. One, they most likely do not want to hurt your feelings. Two, do they have the critical, grammatical and organizational skills to make it sizzle?

Let someone with objectivity, insight and experience offer you a true evaluation of your work. We will help you sculpt it into a masterpiece you can call your own!

Following is an example of what editing can do for a piece of writing. It is an introduction to a credit repair booklet. Notice the difference in flow and readability. Which one would be more convincing for you?

Original Piece

The first thing anyone needs to know is what Credit Repair is. It is a process, sometimes a long one, that, in the end, improves your credit standing. Credit repair has gotten its share of bad publicity and then some. It is not the quick fix most consumers are hoping it is and its not the den of evil that the Federal Trade Commission and Credit Bureaus would have you believe.

In this book we are going to concentrate on exactly what it is. A means to and end. I promise no quick fix and I do this for one reason, there is none. You have to understand what credit repair is. It is fixing anything that is inaccurate on your credit report. This is done through the credit bureaus themselves as they are the ones who put the inaccurate information there to begin with. Then you need to look at the next level, information that is negative and is being reported correctly. Here you may have to go back to the creditors themselves to negotiate. The last level is dealing with what you're left with. Most people think that once the process is complete they will have no negative information left in their credit history. Get over that right now.

What you will get is this: A step-by-step guide that I have spent over 10 years improving upon. You will also find some hints and tips scattered throughout this book to help you in this process and to get your credit back on track. We will talk about what you can do to reestablish your credit and how to create a budget to keep you from falling into the same trap again. All of this and you get the forms you will need on disk in Word format for Windows and Claris for Mac. All in all you will wind up with a better credit
standing if you follow all of these steps. It takes time and discipline, so set your mind to it now and let's get started.

Now, here is the revised version:

Wading through the myths and promises of credit repair can really bog you down. Can you believe those who claim they can wave a magic wand to instantly give you an A+ rating, in spite of bankrupcies and repossessions? This, of course, is either impossible or illegal. On the other end of the spectrum, agencies like the Federal Trade Commission and credit bureaus warn that all offers of credit repair may be evil scams. Neither is that true.

This manual will dispel the myths and present a balanced picture of what credit repair really entails. Understand that there is no quick fix. It is a process; one that will be made easier by reading and following the instructions herein. Drawing on over 10 years experience, we will teach you how to talk to the credit bureaus and your creditors: what to say, how to say it, and how to respond to their resistance, (and they will resist!)

In addition, we supply all of the forms you will need to get the job done. They are provided on CD-ROM or in the booklet, for your convenience.

And we don’t stop there. An important aspect of credit repair is often overlooked…maintaining it. We will teach you how to create a budget that will prevent you from falling into “credit dis-repair” again.

Our purpose is to empower you as a consumer, and to guide you, step by step, toward a healthier credit rating. So, let’s get started!

End

And there it is. Clear, brief, concise, informative, yet laced with personality. These are the elements of business writing that make it "high impact." (...and don't worry...even the most talented, famous writers in the world have editors!)

Request a quote for your editing needs.

Newsletters

Keeping in touch with your clients and colleagues is like clockwork with a newsletter. But how can you be sure that yours is being read instead of shredded? Opened, instead of deleted? The Write Agency will do more than edit, layout and send your piece. We'll pay close attention to your content, providing honest feedback and relevant ideas for keeping your readers interested. Instead of regretting the waste of time and trees, they'll be looking for reasons to call you again. See Rates.