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Press releases can be a cost-effective and efficient way to generate valuable media coverage for your business, organization or event. When potential customers see your article in a publication they trust, they will view your business with a new level of trust and confidence. Advertising, though important, does not deliver this level of credibility.
However, newspaper and magazine editors receive dozens, or even hundreds, of releases per day from businesses hoping to capitalize on this low cost form of marketing. But only a select few will be chosen for publication. The rest are tossed.
How can your press release avoid the "circular file"?
One of our experienced team members will work closely with you to develop a unique angle, write it according to industry standards, then do a targeted fax or wire distribution to the hand-picked editors who will be interested in your story. We will then help you reach local, statewide or national media outlets with our extensive database.
What does it cost?
Our prices are much lower than our competitors, many of whom charge $300 to $450 to write a press release. We feel this is unreasonable...no, outrageous! It takes about 2 hours to write a good release. Why charge up to $225 per hour?
Take heart. For only $125, you can have a top quality press release written by the experts at The Write Agency. Why go elsewhere to pay more?
See our low rates and samples. Then, fill out our press release questionnaire to begin. Once we receive your answers, we will email an electronic invoice for credit card payment. Other forms of payment may be arranged upon request.
Proofreading/Editing service
Have you already written a release? We also offer a proofreading service to qualified releases at a cost of $35. Or, consider our editing service for $75. To find out if your release qualifies for proofreading or editing, email it to pr @ thewriteagency. com. We will be in touch within 24 hours to let you know if we can work with it under our proofreading or editing services program. We will gladly handle distribution for a release not written by us.
What we need from you
If you prefer the writing service, please fill out the questionnaire below. Your completed questionnaire allows us to keep our writing prices so low. It gives us all of the information we need in a well laid-out digital format.
If for some reason you prefer not to fill out the questionnaire, you may fax or mail informational materials, refer us to your web site's info and/or do a phone interview and we will compile the needed answers. However, this option will require a $50 - $75 research charge. Still, that beats our competitors' prices by 30% to 70%.
Press Release Questionnaire
If you are unsure of how to answer a question, just do your best. Or contact us for clarification. The questionnaire may look overwhelming, but this is the necessary information needed. Short answers are fine
no need for proper sentences. Use bullets if you want. Or even hyperlinks to pertinent info on your web site.
If some questions do not apply to your business or this particular press release, leave them blank. If you are not sure of the answer or need help determining the answer, indicate that as well. We'll follow up with a phone call to help you through it.
Once we receive your questions and payment, we will put together a draft of the release for your approval.
Please fill out our questionnaire.
Distribution:
By fax: We will fax your release to a hand-picked targeted list of media contacts from our own database of 27,000 media outlets, including daily and weekly newspapers, industry journals, TV shows and news stations, radio, regional and national magazines, college papers, etc. Cost is 50 cents per fax with a minimum order of $100. This option is usually recommended if you are targeting a local or regional area.
By wire: Our Wire Distribution Package is among the best on the Internet with over 35,000 total journalists and media outlets. We distribute direct company news, including press releases, financial announcements, graphics, audio and video files, and other time-critical business communications materials, to a worldwide audience of media, analysts and consumers. Our content is republished on leading Web sites and syndicated on leading distributors, including AP, Bloomberg, COMTEX News Network, iSyndicate and Screaming Media.
Basic Distribution Package Includes:
Worldwide distribution to 1 or more categories of your choice.
Aggregated world wide, in real time, across Bloomberg's terminal network. Over 144,000 Terminals in use.
Top daily & national newspapers.
Premier technology and business periodicals.
Major television, radio and industry user groups.
Delivery to leading syndicated outlets such as iSyndicate and Screaming Media.
Distribution to "opt-in" user lists.
Available Categories:
Automotive: 1,075 Journalists; 7,700 End Users
Business and Finance: 5,370 Journalists; 175,000 End Users
Consumer Electronics: 918 Journalists; 140,000 End Users
Education: 1,485 Journalists; 174,000 End Users
Entertainment: 3,293 Journalists; 158,000 End Users
Lifestyle: 3,182 Journalists; 122,000 End Users
Medical and Health: 3,356 Journalists; 53,000 End Users
Sports: 4,706 Journalists; 12,000 End Users
Technology: 4,254 Journalists; 215,000 End Users
Travel: 2,359 Journalists; 112,000 End Users
Wireless/Telecom: 755 Journalists; 770 End Users
Pricing:
Your press release delivered to the Category of your choice: $300
Your press release delivered to additional Category: $99
Attachments - Logo, Photo, Spreadsheet, Multimedia, and Presentations $99 ea.
Note: There are no guarantees that media outlets will use your press release. Many factors play a role in what these outlets consider newsworthy. Some of these factors are timeliness, your releases' relevance to the current topics being covered, and whether or not the individual outlet feels your story is of interest to the publication's audience.
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