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Press Releases

1. Business name
2. Contact name
3. Address
4. City, St, Zip
4. Phone number
5. Fax number
6. Email address
7. Web address
8. What is your target date for release?
9. What is your target audience (demographic)?

10. Any specific types of media outlets you want to reach?

11. When did you start your business?

12. Describe your business in detail (product/service/online/home-business/retail, etc)

13. Why did you start your business? (What led up to it? What were your motivations? Did you have a mentor, etc….)


14. Who else is involved in it? (Family, # of employees, etc)

15. Describe major developments throughout the history of your business…when they happened, how, why, etc.


16. What is happening now that would prompt a press release? In other words, what do you consider newsworthy? What's the big "announcement"? (If this is a tough one, we can discuss it and work on finding an angle)


17. Are there any experts in your field that could be quoted for the release? Please state names and contact info so we may interview them.


18. Are you aware of any relevant interesting info out there…statistics, newsmakers, in your industry or field that could be worked into the release to make your point?


19. Why is your business better or different than your competitors? What makes you the best?

20. Anything unusual or different about your biz I should be aware of?

21. Is there anyone that could offer a strong testimonial to the qualities/benefits of your product/service? I'll need their name and number or email address.


22. Are you involved with or donating proceeds to any charities?


23. Are you offering any free gifts or promotions?


24. How do you prefer to pay for the press release service?

Credit Card
PayPal
Check
Money Order

25. How would you like your release to be distributed? Please choose one of the following. If you are not sure, or have additional questions, leave blank

By Fax
By Wire
Not sure

 
 
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